ECOM6013 E-Commerce Technologies

Topic 1 Introduction to E-Commerce Technology

Discussion Topic #1: Puma Goes Omni

1. What is the purpose of Puma’s content management systems?
2. Why did Puma build a single centralized website rather than continue with multiple websites serving different countries and regions? [choosen]
3. What social media sites does Puma use, and what do they contribute to Puma’s marketing effort?

Case Study

Alibaba Singles’ Day 2019

Core E-Commerce Technologies

• Introduction to E-Commerce Technology
• Internet and E-Commerce Infrasture
• E-Commerce Presence and Development Life Circle
• Web Design, Implementation and Testing
• Introduction to Mobile Commerce
• Internet and E-Commerce Commerce
• Electronic Payment Systems
• Cybercurrency, Bitcoin and Blockchain
• Emerging Technology & Cloud Computing and IoT
• Artificial Intelligence, Machine Learning and E-Commerce Trends

E-Commerce and Data Science

E-Commerce is largely an exercise in understanding the clients - their capabilities, desires, etc.

• Global Ecommerce - 11 growth trends and statistics
• What Is the Future of Ecommerce?

Traditional Commerce

• Passive consumer
• Sales-force driven
• Fixed prices
• Information asymmetry

What Is E-Business?

Digital enablement of transactions and processes within a firm, involving information systems under firm’s control. (Does not include commercial transactions involving an exchange of value across organizational boundaries.)

What Is E-Commerce?

• Simple: Use of Internet and/or Web to transact business. (Or any networked commerce activity)
• Formal: Digitally enabled commercial transactions between and among organizations and individuals.

Types of E-Commerce

By market relationship

• C2C / B2C / G2C
• C2B / B2B / G2B
• C2G / B2G / G2G

By technology used

• P2P(Peer-to-Peer)
• M-Commerce(Mobile Commerce)
• O2O(Online-to-Offline)

Importance of E-Commerce

• Different, more powerful than previous technologies
• Bringing fundamental changes to commerce

Features of current E-Commerce Technologies

• Ubiquity (everywhere)
• Global reach
• Universal standards
• Information richness
• Interactivity
• Information density
• Personalization/customization
• Social technology

Current E-Commerce Trends

• New business models based on social technologies, consumer-generated content, and services (negative impacts of social media)
• Broadband and wireless, 5G
• Mobile E-Commerce is booming
• Traditional media losing subscribers
• E-Commerce has traditionally been early adopters(and influencers) of new technologies, iPhone changed the smartphone industy
• Local-based, AR, AI, VR…
• All forms of E-Commerce show very strong growth and Covid-19 amplifies this

Limitations on the Growth of B2C E-Commerce

• Expensive technology
• Sophisticated skill set
• Experiences of traditional markets
• Inequality limiting access to telephones and computers
• Saturation and ceiling effects
• De-Globalization and trade war

Predictions/Questions/Challenges for the Future

• Technology will propagate through all commercial activity
• Price will rise
• E-Commerce margins and profits will rise
• Traditional giants will play dominant roles but new startup ventures will emerge new products, services
• Pure online stores < Integrated offline/online stores
• Growth of regulatory activity worldwide
• Influence of cost of energy

Organizing Themes

• Technology: Development and mastery of digital computing and communications technology
• Business: New technologies present businesses with new ways of organizing procuction and transacting business
• Society: Intellectual property, individual privacy, public welfare policy

Academic Displines Concerned with E-Commerce

Technical Approach

• Computer science
• Management science
• Information systems
• Electrical & Electronic Engineering

Behavioral Approach

• Information systems
• Economics
• Marketing
• Management
• Finance/accounting
• Sociology