昨天,腾讯网·企鹅智库发布了《中国互联网年度趋势报告》,报告全文128页,众多媒体纷纷转载,大数据文摘不仅愿意为读者介绍这份报告的精华,也愿意为大家展示这份报告的写作框架,我们从写作篇幅这个维度去关注,思路是:重要的问题、熟悉的问题会花更多的笔墨,接下来一起看看这份报告的结构。
框架解读
1-4页:封面、简述、数据来源说明
5-121页:从5个维度介绍7个行业,这是重点
122-128页:总结、制作团队介绍
5-121页讲了什么?每个行业、每个维度用了多少篇幅?收集原始数据如下:
![0?wx_fmt=jpeg](http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz/wc7YNPm3YxXdRDp2CSUZicicia0HIqZ5KKGFh0m9xEg9jgTgo7Rop0s4FibQb3N0QoWnANNs3Oz9B0jkpSy5TKSEPw/0?wx_fmt=jpeg)
*表格中的数据是用来描述某项内容的报告页码
整理后数据如下:
![0?wx_fmt=jpeg](http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz/wc7YNPm3YxXdRDp2CSUZicicia0HIqZ5KKGCO2xjjFbQVd96EAwGbnW5EDcwZEf2Tee3N0XbIslwkV0cSiaBM2thMw/0?wx_fmt=jpeg)
用更直观的形式展示
![0?wx_fmt=jpeg](http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz/wc7YNPm3YxXdRDp2CSUZicicia0HIqZ5KKG1MHzsTfzetR5dSMdicglpicPNicd2nibmZcndYAm2qlWAWS9ibNqy30BGWg/0?wx_fmt=jpeg)
![0?wx_fmt=jpeg](http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz/wc7YNPm3YxXdRDp2CSUZicicia0HIqZ5KKGIP6ibK3klLDwdZLDLyiawJWiaCRDFxkHaSIrHricDSUsZteCECuIuJAv0Q/0?wx_fmt=jpeg)
从以上数据可以明显看出:O2O、互联网金融、智能硬件;行业之变、用户之变享占用了大量笔墨,可能是创造团队认为重要也可能是因为熟悉。
报告重点摘要
大数据文摘后台回复“2016趋势”一并下载:《2016大数据发展趋势预测发布(CCF大数据专家委)》《中国互联网年度趋势报告(2015-2016)--企鹅智酷》
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原文发布时间为:2015-12-25
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